The key benefits of using business analytics and website tracking tools

Nowadays are gone where every prospect visits your business premises for the first time, but they do visit your business website for sure. Web Analytics is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.

It is useful for any business with a digital presence which can be either website or web portal – to analyze and measure the behavior of the visitors that come to their web presence. Such analytics measures things like what was a number of visitors, source of visit, pages viewed, and actions taken on the site, as well as things like page views, time spent on a page, sources of traffic and visitor demographics, and many others. There are several metrics that measured using website analytics but it is important that marketers focus on those reports which fulfill their business objective. And based on their analysis marketers should take immediate action for better results.


Know your visitors

You can identify the geographical information of your website visitors. By discovering where your visitors are located, you can target the appropriate areas for your services or product marketing. This will help determine where it is best to invest your marketing time and budget.


Checkpoint on ROI of other marketing activities

As your marketing activities take off you will start to drive more traffic back to your website, causing your match rate to rise. When you have more companies recognized, more Lead Forensics Alternative can be tracked in your analytics system, which in turn will provide more named leads and create more sales opportunities.


Know Customer Needs

With insights, you can see the levels of traffic and which are your most popular web pages. You can use this information to then tailor your sales pitch or update your web pages to convert more traffic.


Keep eye on Customers Being Loosed

A bounce is when a customer visits one page and then leaves without taking any further action or viewing any other pages. This can be clearly seen and broken down by times of day, so that you can see which pages they viewed and the time that they were there. Use this tool to improve your website user journey and help leads move further through their buying journey before getting in touch with them.


Find out how to optimize your website

See which device and which browser is being used to view your site. For example, if people are using mobile devices to open your website, it will be one input that you may need to develop mobile apps as target prospects are using more mobile phones. Even this information tells better areas to be considered during redesigning of your website.

Google Analytics is a free tool that you can use to track information about the way visitors to your site interact with it. During a search engine optimization (SEO) campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign. You will be able to know how much traffic each of the keywords brings to your website. Google Analytics will open up a world of information you probably never knew about visitors on your site.


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