Many internet marketers or website owners outsource their link building to a professional link building service. Mostly because creating backlinks takes time and isn’t very interesting work. The problem is however, that apart from creating great content and doing basic SEO on your site, backlinking is the most important thing when it comes to your websites ranking. So when it isn’t done right, it can be disastrous for your rankings in the search engines. We all know that bad rankings result in bad traffic and that results in bad business.
So let’s take a closer look at the key factors every professional link building service should have:
High pagerank links.
Search engines count backlinks as votes for your site. The more authority or pagerank this vote comes from, the more authority this backlink gives to your site. Google uses a pagerank system that has pageranks from 0 to 10, 0 being less “important” then a pagerank 10. A backlink from a site with a pagerank of 5 has more authority then dozens of backlinks from a pagerank 0 site. This does not mean that you only need high pagerank backlinks, you do need a foundation of pagerank 0 backlinks to make it look more natural to the search engines. However the ones that will really increase your rankings are from sites with a pagerank of 2 to 10. So that explains why a link building service needs to provide you with high pagerank links.
The links must have an anchor text.
By an anchor text we mean the clickable or highlighted part of the backlink that is created. This anchor text should be your keyword or keyword phrase. If your backlink does not contain a targeted anchor text your link is not that effective SEO wise. The service that you use should always ask you for your anchor text.
Links that have the dofollow attribute.
There are basically 2 sorts of attributes when it comes to backlinks. The nofollow and the dofollow attribute. When a link has the nofollow attribute, the search engines do follow the link back to your site, but do not pass on the pagerank or authority of that site to your site. In other words it is not going to help you building authority to your site. Backlinks that have the dofolllow attribute do pass the pagerank of the site that they come from and will help you build authority to your site. So always make sure that the service that you outsource your linkbuilding to builds dofollow backlinks to your site.
Links that are permanently pointing to your website.
If you pay for let’s say a hundred baclinks, you want to get a hundred backlinks, now and in a few months from now. There are services that create backlinks on sites that will charge you a fee for your backlink after the first month to keep linking to your site. A very effective method of creating high pagerank backlinks is making blog comments on high pagerank blogs. These comments sometimes get deleted so make sure that if that happens, your link building service replaces any deleted links the first month or so.
Provide links that come from sites with the.edu and/or.gov extension.
Websites that have the .gov or .edu extension have a high authority by nature. They are mostly educational or government orientated and this means they have a high value to the search engines. It can be quite hard to get links of these sites so some link building services don’t deliver them or charge more for those links. If you can get them in your package you will have an extra bonus on top of your high pagerank links.
Do not spam other sites in order to create your backlinks.
There are services that create spam comments on blogs to get their backlinks. What this does is create a bad name for your site and they get deleted anyway. If the service makes use of blog commenting the comments that they place should at least reflect on the article that they are commenting on in order to make it look like a regular comment.
Provide a full report of the links they created.
When you hire a professional link building service they will provide you with a report of the links that they created for you. The report should contain the url of the sites your links where created, the pagerank of those sites and the anchor text that was used for the link.
These are the key factors every professional link building service should have so make sure you check with them if they can provide you with these services before you hire them please visit our website JADigital.