How to Increase CTR Through Your SEO Efforts

Increasing CTR (click-through rate) of your website is very important if you are running a pay-per-click campaign. This simply means that your ads should have high conversions to earn a higher profit from your online business. In order to increase this, it is advisable to do several things that will increase the number of clicks your ads get. Here are some tips on how to increase your website traffic.

Make sure that you are offering great incentives to your readers so that they would want to click on your ad. There are many ways that publishers do this by giving out free eBooks or reports. If you want to increase your CTR, you should be able to earn their trust and have them click on your ads more often.

Another way to increase it is to use native ads. Publishers today have the choice to use both pay-per-click and native ads. Publishers who use native ads are able to achieve a higher CTR as they do not need to pay for it like the PPC ads. Publishers may not always know exactly where to increase CTR so here are a few tips on how to do it.

First of all, publishers should always make sure that the website they are using is optimized for their target audience. If your website is not properly optimized, you will not increase CTR for your website. Remember, your website is what people will see when they use search engines to look for information on your niche. The good CTR for your website should be close to 100% so that it can attract more visitors and generate more sales. Do some keyword research and learn what keywords are good for your niche and use these instead of the ones with high bid prices.

Second, do not put up web content or other advertisements on your website unless you have AdSense help you out. Google has implemented a policy that if you put up web content or other advertisements, you have to provide a disclaimer that the ad is displayed in the context of the website. This means that if people click on the ad, you have to specify that you received compensation from AdSense. It is not permitted to state that you earned money from AdSense if there is no such compensation mentioned. This is called Google Cash &Adsense Programmers Guide.

Third, when writing articles, use Google’s Keywords and phrases in mind. One of the easiest ways to increase CTR is to use highly searched keywords so that readers will click on your links. Try to create a list of terms that you think your niche will most likely use when looking for information on your niche and use these in your articles so that you will appear more appealing to potential readers.

Fourth, avoid using flash and other animations on your website. Although flashy elements do make a website attractive, they can distract from the actual content and cause delays in load time. Try to get the best search engine optimization results by getting the right amount of focus on the content and avoiding flashy elements like flash.

Fifth, post quality content that is rich in content, relevant keywords, and targeted AdSense keywords. Give people a reason to click on your links by providing them with something valuable to read about. Posting only promotional and sales messages can be a turn-off to your readers so do not overdo it. Instead, focus on providing useful information about your niche and try to make the articles interesting enough to hold the readers’ attention. By doing so, you are increasing your chances of getting quality traffic to your web pages.


Author Bio:

Rahul Bishnoi is the CEO at TheHomeDekor, manufacturer, and retailer of solid wood furniture. He is an entrepreneur by choice and is on a mission to provide long-lasting and quality furniture to his clients.


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