Many people are not aware that you can’t just rank any random keywords and expect good results. As a matter of fact, this is completely untrue.
Today, we’ll take a look at the different keyword types and give you a great tip to determine whether you should use a keyword or not.
The Three Keyword Types
#1 – Head Keywords
Head keywords contain just one or two words. They have a higher search volume than longer keywords. However, higher search volumes don’t mean a higher number of clicks.
Head keywords are good for businesses with simple products and/or services. If you’re selling shampoo or some other commonly used product, head keywords are just fine.
#2 – Body Keywords
Body keywords function as phrases of two or three words. The search volume for these is more balanced. If you have the option to use body keywords that would relate to your business niche.
#3 – Long-Tail Keywords
Long-tail keywords have at least four words in the keyword phrase. These are not searched as often as head or body keywords. However, their value is in their specificity. Long-tail keywords are so specific that those who do search them are very likely to click on your site and check out your products.
Consider Your Target Audience
When it comes to choosing what kinds of keywords to use, you have to consider your target audience. There’s no sense in setting up a keyword that has no interest for your target audience. Even if you get hits from it, it will be from those who have little to no interest in your business.
So long as you use keywords based on your business niche and target audience, you shouldn’t have any trouble at all! Good luck!