Post with the perfect frequency:
One of your page’s goals is to entice visitors without being overbearing. Facebook takes care of the navigation, but sticking to a constant publishing schedule will make your page even more readable. So, how often should your business (or, in this case, your band) post on Facebook? For pages with a huge following of 10,000 people, two postings a day is the standard.
Offer special promos as a reward:
Exclusive incentives are a great way to reward your fans, make yourself more distinctive, and increase their excitement – all of which encourages them to attend your gigs, tell their friends about you, and buy your music.
Incentives don’t have to be complicated or expensive. A simple post offering a free download in exchange for like your band’s Facebook page is a quick, straightforward, and cost-effective strategy to get more people to follow you on Facebook. But don’t be afraid to get creative and try out new prizes.
Create a budget for Facebook advertising:
There are a lot of pages to compete with on Facebook, which has over a billion users. You must do all necessary to increase your visibility in the sea of profiles that is always rising. Paid Facebook ads are one of the best ways to do this, and depending on your budget, they can cost as little as a few hundred dollars every day.
You may even define a campaign goal, such as “raise event attendance,” “bring traffic to your website,” “promote your page,” or “boost your posts,” according to Facebook. The most common purpose for artists is to advertise their page, but if you have a DJ performance or event coming up, it may be more beneficial to concentrate on increasing page visits. The most typical goal for musicians is to promote their page, but if you have a DJ set or gig coming up, it might make more sense to focus on raising attendance at your event.
Make your page interesting:
You need to mix it up and keep things new if you want to attract and hold Facebook users’ attention, which involves injecting some variety into your content. You can post almost anything related to the music, so be creative. Post a photo of your favourite piece of gear and a description of why you adore it. Upload a photo of your first song lyrics next to your most recent work to demonstrate how far you’ve come as an artist. To keep a weekly running series going, use hashtags.
Always keep two guidelines in mind: keep it personal, and stay truthful. People will be able to relate to, connect with, and remember you more easily as a result of this. In other words, it helps you appear less like a “page” and more like a real person. Make sure you speak in a natural tone that does not sound spammy.
Make sure you include your contact information:
The final point is simple but vital. All of your visibility won’t benefit you if no one knows how to contact you! Include links to all of your other music websites (such as SoundCloud and Instagram) on your Facebook page, as well as a phone number and email address where people can easily contact you.
There are a lot of additional components and principles of Facebook marketing that haven’t been covered yet. Join DelhiCourses to obtain a thorough understanding of the principles of digital marketing through their professional Digital marketing course in Delhi.